Fashion Merchandising & Marketing / 6 Months

Duration: 3 Months
Type: Diploma
Eligibility: 10th/12th or equivalent

Fashion Merchandising Course is such a dynamic field globally that requires skilled managers to showcase the latest products and trends to an increasingly fashion-conscious buying public. The Merchandising diploma is designed in such a way with most of the training with the intense understanding of brand management. The course will cover the planning, development and implementation of a strategy and how to sell products that meet sales and profit targets. Student will learn merchandising concepts and practises which is important for long term success in the Fashion industry.


Keys Skills of Merchandising Course:
  • Learn concepts of budgeting and forecasting
  • Develop an understanding of the domestic marketplace and its target markets
  • Learn how to make manufacturing and buying decisions
  • Understand the concept of product inventory management (including sales and profit criteria)
  • Learn how to use merchandising strategies to maximise the sales process.
  • Learn how to develop category and price point plans.
  • Learn how to choose a market position and appropriately target customers for the same.
  • Learn about relevant product assortment development, planning and marketing.


Course Description

  • Fundamentals of Visual Merchandising Importance of Shopping Environment.
  • Elements and Principles of Design Material Exploration.
  • Color Psychology Exterior and Interior Presentation.
  • Lighting Design Props, Fixtures and Signage.
  • Display Error Management Consumer Behaviour.
  • Trend Analysis and Forecasting CAD
  • Vendor Management Draping Style and Mannequin’s.
  • Visual Principles and Systems Computer Application in Art and DesignJobs and Career Opportunities


Learning Outcomes

  • Assess how consumer’s needs and wants influence apparel production.
  • Identify the integration of multicultural fashion symbols into global fashion.
  • Identify the use of symbolism in clothing and body ornamentation to communicate cultural values.
  • Illustrate the use of social, political, economic, geographic and religious factors to understand fashion.
  • Assess the influence of state, federal, and international regulations on the development, production and distribution of apparel and textile products.
  • Compare and contrast the interrelationships of physique apparel production on fabric, style, price point, target market and art element and principles.
  • We provide maximum of industrial visits for students and Guest lectures to enhance their skills.
  • Appraise the influence of fiber selection and fabrication method on textile serviceability.

Merchandising jobs put you at the heart of a company and give you the power to directly influence trends and boost profit.

Merchandising offers a very attractive career. Candidates after completing the course are offered job profiles like

  • Visual Merchandiser
  • Store Manager
  • Merchandising Consultant etc.

Depending on qualification and experience, candidates can expect to be paid well in this career option.


Top Companies :

H&M/Big Bazaar/Gucci/Lifestyle/Reliance Group

Ralph Lauren/Shoppers stop/Aditya Birla Group

Pantaloons/Provogue India Limited/Godrej and Boyce